Buitenzijde bedrijfspand Starline Valkenswaard

About Starline Group

With almost 50 years of experience, the Starline Group is the largest and most successful international manufacturer and supplier of high-quality swimming pools, pool technology products, pool covers and composite. The Starline Group operates in more than 27 countries with 7 independent brands and 135 employees.


Starline Group has over 65,000 m² of production facilities in the Netherlands and Belgium and its own research & development, engineering and service department. Starline is at the forefront when it comes to automated production of fibreglass, extrusion and joining technologies. Starline also has its own ‘experience centre’ in Valkenswaard, which can be counted among the most beautiful wellness showrooms in the Benelux region.

The Starline Group operates as a sustainable manufacturer according to a strict quality system. The Group’s head office is located in Valkenswaard (Netherlands). The companies of the Starline Group are located in Valkenswaard, Pelt (Belgium), Perwez (Belgium) and Witney (UK). Only first-class components and certified suppliers are used to manufacture the products. By having production under our own management, we monitor quality and can therefore offer a strong guarantee.


In 2022, Starline Group was acquired by CF Group. The acquisition means greater stability for Starline Group and its customers. CF Group has the ambition of further developing and growing Starline Group, resulting in better products and services for its customers. The acquisition by CF Group also gives Starline Group access to a larger network and more resources to further improve and expand its products and services.

“This merger is very positive for Starline. Starline will benefit from the strong business synergies with CF Group, particularly in the German-speaking markets.” - Victor de Vries, CEO of Starline Group.

CF Group was formed in 2019 from a merger between two industrial family businesses with common values and complementary expertise: Chemoform AG and Fija. The group has been based in Wendlingen-am-Neckar (Baden-Württemberg) in Germany for 60 years and is one of the market leaders in the production and distribution of installations and consumables (water treatment) for private and public swimming pools. CF Group operates in over 40 countries with more than 15 brands within the swimming pool industry. Thanks to cooperation with many established brands, CF Group is strongly positioned as a professional, serious and sustainable player.